MidwayPlus is a business-to-business software solution that allows automotive brands to directly and securely sell to their customers by creating a custom online shopping experience for each individual brand.
As an original co-founder of MidwayPlus I developed an original storyline consisting of narratives, sales enablement tools, digital strategy and omni-channel presentations for the launch of the company; oversaw creation of all public facing business campaigns, communications and digital executions for public website and secure B2B sales portal. Drove all media projects and creative asset development. Managed day-to-day relationships with outside agencies and third party vendors. Captured data driven knowledge and success stories to inform the development of global best practices.
