Star Power by Spanx is a brand I helped develop during my time with the SPANX organization. The shape wear line was specifically designed for and launched at Macy's stores nation wide. STAR Power was launched for the younger millennial that wanted to try shape wear but may have been too embarrassed to buy the more traditional SPANX. We tried to keep the branding young, fun and exciting. Among the samples I choose are the online campaign, packaging, hangtags and some raw images from the photo shoot to show you the genesis of where we began and where we ended with the campaign imagery.
STAR Power by SPANX
We simultaneously launched the STAR Power by SPANX website's in conjunction with Macy's online product launch.
Mobile
We built a movie add campaign to cater directly to our younger audience.
SPANX STAR POWER Hosiery Packaging
SPANX STAR POWER Hosiery Packaging
SPANX STAR POWER Hangtags
Brand launch and creation for the new international retail line STAR Power by SPANX. Launch included brand photo direction, brand websites, in-store POP, product packaging, managing outside vendor relationships and retail display direction and implementation.
