I worked with Finish Line for 10 years of my creative career. This is a small sampling of the many seasonal campaigns I helped create from conception to final print as Art Director. I also threw in some obligatory shoe photography, it's a shoe store after all!
In Store Graphics
In Store Graphics
In Store Graphics
FINL Catalog
FINL Rewards Program
Signage Design
FINL Running Mailer
Lead creative brand design efforts and strategies for billion dollar retailer Finish Line, Inc, Paiva and Man Alive brands for over 10 years. Executed and directed all photoshoots, direct to consumer creative and cooperative marketing creative collaborations with Nike, Adidas, Puma, Asics, Brooks and many more. Lead creative brand design efforts and strategies for Finish Line, Inc., direct-to-consumer business. In recognition of performance and increased growth, given additional responsibility to oversee creative direction for the former companies known as Man Alive and Paiva in addition to Finish Line activities. Write creative briefs for in-house clients, as well as, external design agencies. Lead print design efforts including creative direction of Finish Line (FINL) magalog, brochures, direct mail, and business-to-business mailings. Develop and concept designs used in display windows for 650+ stores in the USA.
